Park Place Dealerships broke ground today on a new multi-million dollar Porsche dealership and an expanded Volvo facility on Lemmon Avenue in Dallas. The project represents a significant investment in the client experience and the future of luxury automotive retail in North Texas.

Park Place Dealerships purchased 15 acres in December 2024 and plans to build a state-of-the-art Porsche dealership to be completed in 2027 as well as construct a Volvo service center adjacent to the existing Volvo dealership. 

“We believe that these projects allow us to elevate the experience for both Porsche and Volvo clients in a meaningful way,” shared David Hult, President and Chief Executive Officer of Asbury. “The new Porsche dealership is expected to be one of the premier Porsche dealerships in the country, with the ability to serve clients at the highest level. At the same time, bringing the Volvo service center onto the property adds a level of convenience our clients truly value, creating a more seamless, efficient experience from the moment a client arrives onsite.”

The Volvo dealership has been under renovation for the past eight months and is expected to be completed in early 2027. The expanded sales facility will feature a new exterior and interior with a sleek new showroom and a client lounge that will be the living room of the dealership that offers a relaxing, modern space with comfortable seating, a self-serve coffee bar, and room for conversations with Park Place sales and service advisors.

A new service facility will be added onsite for the Volvo dealership, to handle service for all Volvo models. 

Park Place Porsche plans to move from its existing dealership on Lemmon Avenue across the street to 6000 Lemmon Avenue next year.

About Park Place Dealerships

Park Place Dealerships was founded in 1987 and employs more than 1,400 members. Park Place Dealership operates three collision centers, an auto auction, and nine full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Land Rover, Acura, and Sprinter Vans. Park Place is a part of Asbury Automotive Group, Inc., a Fortune 500 company headquartered in Atlanta, GA. Asbury is one of the largest automotive retailers in the U.S. For more information, visit parkplace.com.