Get connected to your community!
Log in or Sign up for a BubbleLife Account

FOX Sports Southwest will shoot a commercial created by SMU Cox School of Business sports marketing students. The spot will be filmed at two Dallas residences and will be entirely a student-created project.

FOX Sports Southwest’s college football marketing campaign this fall is designed to transform viewers’ living rooms into Sofa Stadium: The Best Seat in the House. The campaign is a result of the 2013 Spring FOX Sports Creative University program in partnership with Southern Methodist University.

Creative University is a program that FOX Sports developed with prestigious academic and athletic institutions from around the country. The program cultivates creative minds of the future and provides real life applications of what students are learning in the classroom. As their Spring 2013 class project, SMU’s Cox School of Business sports marketing students were tasked with developing a marketing/branding campaign for FOX Sports Southwest’s regional college football coverage of the Big 12 and Conference USA.

Four teams of students developed agency-level pitches and presented FOX Sports executives with creative concepts. The winning team designed the Sofa Stadium concept and the FOX Sports Southwest creative marketing team will bring it to life in a multi-platform campaign. Members of the winning team will be on site at a commercial shoot to be held Friday, July 19. More information on the FOX Sports Creative University program can be found here.

Story and photo courtesy of Anna Martinez, SMU Cox School of Business

Wednesday, July 17, 2013 @ 2:47 pm   852 Views   BubbleLife Staff
Related Posts
SMU Cox Has the Best Graduate Business Programs in the Southwest
We just heard some great news from the University Park-based SMU Cox School of Business. According to the recently-released Bloomberg Businessweek magazine...
November 7, 2013
Television and Road Trip Information for the SMU Football Team's Season Opener
On Sunday, Southern Methodist University's football team will be kicking off the 2012-13 season in Waco, as the Mustangs take on Baylor University in the season...
August 29, 2012

Connect to the Community!

BubbleLife is the social approach to news and we want you to participate! Share your community, social, business and organization news here.

For more information
News stories, articles, photos and events come from a variety of sources. These posts are the responsibility of the contributors. For information about specific items, please contact them directly.

To view all submitted stories, click here.
Grow the Community!
Help connect your friends, family, neighbors and co-workers to the community. Click here to invite!